Vote Brand X - Peter Hammill

Here’s the modern political man, for sure he’s nobody’s fool

Believes in media coverage as a promotional tool

Trust in him because he’s got the right face;

Just in case you harbour doubt

Here is a slogan to tout

He’s such a principled man, all heart, ruled by his brain:

You’ve seen the TV commercials, you’ve seen the poster campaign

You’ve seen the ads in the papers, there’s nothing else to explain

Just some words to maximise the market

Just a message that will reach the target

Promises that turn to dust

He is a man you can trust

This is a man of the people in politics now

Politics now, it’s just like selling soap powder

No money down — you lucky punters —

Full guarantee

Five year’s trial free!

He is a man you can trust

By dint of market research he knows which truths he should tell;

He’s got the mark of conviction, it serves the agency well;

Yes, he’s on course for election in politics now

Trust the propagandists' manifesto

Trust the politician with the promo

Trust the ads to buy your vote

Vote for brand x, it’s just like selling soap powder

Whatever next?

You lucky punters

Full guarantee…

Whatever next?

Show trials by decree…

The show trials are free

The show trials come free

Vote for brand x