The Perfect Cut (11 Minutes) - Negativland

And you’ve been telling us that the jingles need to be shorter

One radio station, one vital channel of communication is the single voice that

can speak for it all

(Dick!)

Now listen

Mark, you just claimed a one-hundred-dollar bill!

Oh my god!

One hundred dollars, Mark!

I don’t believe it (19 KHJ)

One hundred dollars!

Oh my god, I’m having a heart attack, oh, this is!!!

(KHJ, da da da)

Hundred dollar bill!

Fantastic!

You like that?

This is intense!

The modulators

Cut 5 (WCFM)

Now let’s add timpani to accent call letters (Cut 7) (WCFM)

Now let’s add the orchestra (Cut 13) (WCFM)

Increase identity with vehicles that will increase flow

That’s the idea, IDs that hit hard and hit running

(Sharp ding)

Shotguns intros and accents on each letter of your call

(Balls of fire)

IDs to increase flow out of stopsets

(Fast and tight)

We call this series «The Propellets»

New sugar-free Dr Pepper

(Clip joint)

It tastes as good as regular Dr Pepper

(Flow activation) (WCFM)

With the Propellet insert cuts, your personalities are tied to your call letters

Notice how the orchestra accents the call letters to drive home your logo

(Flow activation)

How often should jingles be played?

(Cut 11)

Let’s face facts (Yeah)

A Top 40 station’s average listening span is lucky to be only 11 minutes

(Pathetic)

You must identify yourself within your audience’s listening span

You also need enough musical identification to avoid predictability

Now, something different, Cut 8

Flow activation.

That means keeping the energy flow constant between elements,

whether or not those elements complement one another

(Hey, forget…)

…up to nine DJ shows

(The Catfish, Jay West)

Plus over thirty special electronic components for use in contests, production,

and as personal identifiers for each DJ

Dick Vaughn’s Moribund Music of the 70s

Please come along with Dick as he officially offers you this last-chance

excursion into yesteryear, for soon the path will be overgrown and lost forever

From January 1st, 1970, to December 31st, 1979, we’ve got your Moribund Music

(I still say Dick Vaughn is a prostitute)

Powerful identification and increased flow

All tempos are covered, fast, moderate, and slow

And your promo lines are handled with the Propellet insert cuts

Mister Joe Simon for Coke

(Insert cuts)

W (solid gold) CFM

Today and tomorrow only

W (all hit music) CFM

(Insert cuts, insert cuts, insert cuts…)

The insert cuts also enable you to handle a cold-start transition smoothly

Today and tomorrow only

Today and tomorrow only, top-selling stereo LPs, sale priced at just $ 2.

66, eight-track tapes now only $ 4.44.

Featuring a fantastic assortment of

best-sellers from Billboard Magazine’s Top 100, including LPs and tapes by:

The Jackson Five, The Carpenters, Elton John, Neil Young, Cat Stevens,

Black Sabbath, James Taylor, and Ike and Tina Turner

More specially selected favorites are coming up in just minutes

So keep listening (Perfect cut…)

I’m Jimi Miller with news headlines for December 1978. In the news this month,

US space probes strike Venus on target.

The average price of regular gasoline

soars to 76.7 cents per gallon.

A killer twister rocks the northwestern

Louisiana to the tune of one hundred million dollars, as Leif Garrett dances

his way into the Top 10 for the very last time

The power, ideas and imagery (WIMD)

Brass, strings, percussion

The power is ideas in station imagery

(That's fifteen total cuts plus)

And it won’t take even a second longer on the air, because the logo statement

and reinforcement is woven throughout the instrumental background,

giving you an exciting way to accentuate your message

You can hear the power, let your listeners feel it

It’s called the power, because it’s solid reinforcement of your program